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Brand
H&M
ProjectSeason F/W 2025
Model wearing a washed olive bomber jacket, grey hoodie, houndstooth baseball cap, and wide-leg pleated trousers against a grey backdrop.

H&M Season F/W 2025 2025

Associated creatives

Mark Kean
Mark KeanPhotographer
Marcus Söder
Marcus SöderArt Director
Kalle Eklund
Kalle EklundHair Stylist
Karin Westerlund
Karin WesterlundMakeup Artist
Rita Ornellas
Rita OrnellasCasting Director
Chu Wong
Chu WongModel
Ella Mccutcheon
Ella MccutcheonModel
Kaan Canbulat
Kaan CanbulatModel
Kit Price
Kit PriceModel

Tags

washed bomber jacketbomber jacketoversized jacketcharcoal wide leg trouserswide leg trouserspleated trousersgrey trouserslayered hoodiehoodie under jacketbaseball cap under hoodiehoundstooth cap

Description

A studio menswear portrait created for the H&M Season F/W 2025 collection, photographed by Mark Kean with art direction by Marcus Söder. The model poses front-facing with hands tucked into the pockets of a heavily washed, oversized olive-grey bomber jacket. Layered underneath are a dark hooded sweatshirt pulled over a houndstooth baseball cap and a white undershirt hem, paired with pleated charcoal wide-leg wool trousers. The composition is evenly lit against a uniform medium-grey seamless studio backdrop.