H&M Season F/W 2025 2025

Description

Black and white fashion campaign photograph for H&M Season F/W 2025, photographed by Mark Kean with art direction by Marcus Söder. Model Kaan Canbulat stands facing the camera with his hands in his pockets, styled in an open leather jacket featuring a plush shearling lining over a patterned argyle V-neck sweater vest. Layered underneath is a collared striped button-up shirt paired with a dark striped necktie and dark denim trousers. Hair styling by Kalle Eklund and makeup by Karin Westerlund frame the subject against a crisp, clean studio backdrop.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

High-key

Industries

High Street Fashion

Color

Background

White Seamless, Residential Building

Context

Advertising Campaign