H&M First signs of summer 2025

Description

A model stands with arms crossed on a damp stone pier along a harbor in this fashion campaign image for H&M titled First signs of summer. She wears a long cream slip dress featuring delicate white floral embroidery throughout. The background reveals an overcast sky above calm water, moored boats, and spherical white buoys resting on the stone quay. Natural overcast lighting casts soft shadows across the scene, creating a calm and airy atmosphere. The composition captures a serene maritime setting that highlights the seasonal apparel collection.