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  • ·First signs of summer H&M portrait by Olivia Frølich
Brand
H&M
ProjectFirst signs of summer
Close up portrait of a young woman with short brown hair against an outdoor background

H&M First signs of summer 2025

Associated creatives

Olivia Frølich
Olivia FrølichPhotographer
Li Von Euler
Li Von EulerArt Director
Paolo Soffiatti
Paolo SoffiattiHair Stylist
Giulia Cigarini
Giulia CigariniMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Greta Hofer
Greta HoferModel

Tags

woman portraitwomanportraitshort brown hairbrown hairshort hair

Description

This close-up portrait features a model with short dark brown hair against a soft outdoor background for the H&M project First signs of summer. The imagery was captured by photographer Olivia Frølich with art direction by Li Von Euler, hair styling by Paolo Soffiatti, and makeup by Giulia Cigarini. Casting was managed by Jessica Martinelli. The composition focuses on natural facial features and soft daylight.