Brand
ProjectFirst signs of summer

H&M First signs of summer 2025
Associated creatives
Tags
Description
This fashion editorial image for H&M captured under the project First signs of summer features a model with short dark hair leaning against a textured stone wall. She wears a striking black dress patterned with vibrant yellow lemons and green foliage. Natural daylight illuminates the scene, highlighting the relaxed pose and the botanical pattern of the garment. The portrait composition emphasizes clean lines and organic textures characteristic of warm-weather campaign imagery.