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Project“CONFIDENT MINIMALISM”
Model with long dark curly hair wearing a black top and patterned trousers crouches against a plain white studio wall.

“CONFIDENT MINIMALISM” 2026

Associated creatives

Philip Messmann
Philip MessmannPhotographer
Pawel Solis
Pawel SolisHair Stylist
Trine Skjøth
Trine SkjøthMakeup Artist
Tamar David
Tamar DavidModel

Tags

woman crouchingwomancrouching womanlong curly haircurly hairblack toppatterned trousersblack and white trousersgeometric trousersblack heels

Description

This fashion campaign portrait for H&M's project Confident Minimalism features model Tamar David crouching against a clean white studio backdrop. She wears a black sleeveless top paired with wide-legged trousers featuring a bold black and white geometric pattern, complemented by black heeled sandals. Her long, dark, voluminous curly hair flows down her back and shoulders. The lighting is bright and even, highlighting the minimalist aesthetic of the shoot captured by photographer Philip Messmann with hair by Pawel Solis and makeup by Trine Skjøth.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign