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BrandH&M
Project“CONFIDENT MINIMALISM”
Model wearing a black sleeveless minidress with shoulder and waist ties against a plain white background.

H&M “CONFIDENT MINIMALISM” 2026

Associated creatives

Philip Messmann
Philip MessmannPhotographer
Pawel Solis
Pawel SolisHair Stylist
Trine Skjøth
Trine SkjøthMakeup Artist
Tamar David
Tamar DavidModel

Tags

model in black dressblack minidressblack dressminidresswoman in black dresswomansilver hoop earringshoop earrings

Description

This fashion portrait from the H&M Confident Minimalism project features model Tamar David wearing a black sleeveless minidress accented with ribbon ties at the shoulder and hip. Her long dark wavy hair falls loosely around her shoulders, complemented by silver hoop earrings. The clean studio composition utilizes soft natural lighting against a minimal white backdrop, highlighting the fluid fabric texture of the dress. Philip Messmann captured the campaign imagery, with hair styling by Pawel Solis and makeup by Trine Skjøth.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (100%)

Background

White Seamless

Context

Lookbook