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BrandH&M
Project“CONFIDENT MINIMALISM”
Model with long dark wavy hair wearing a geometric black and white patterned top against a plain white background.

H&M “CONFIDENT MINIMALISM” 2026

Associated creatives

Philip Messmann
Philip MessmannPhotographer
Pawel Solis
Pawel SolisHair Stylist
Trine Skjøth
Trine SkjøthMakeup Artist
Tamar David
Tamar DavidModel

Tags

woman in geometric topgeometric patterned topblack and white topwoman with long wavy hairlong wavy hairwoman

Description

This fashion campaign image for H&M's Confident Minimalism project features a model posing against a clean white background. The subject has long, dark, wavy hair with subtle braids and wears a distinctive geometric black and white patterned top paired with dark trousers. The lighting is bright and soft, highlighting the clean lines of the garment and the natural styling. Photographed by Philip Messmann with hair by Pawel Solis and makeup by Trine Skjøth, the portrait captures a modern and minimal aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign