H&M H&M Atelier Summer 2026 2026

Description

Two models pose against a warm reddish-orange backdrop in an editorial look from the H&M Atelier Summer 2026 project. The model on the left faces forward wearing a loose, unbuttoned grey-green collared shirt, resting his hand on the shoulder of the adjacent model. The model on the right is turned away from the camera, wearing an oversized dark leather bomber jacket paired with matching leather trousers. Strong directional lighting casts defined shadows against the saturated studio wall.

Style

Editorial, Horizontal, Earthy

Techniques

Hard Light

Industries

High Street Fashion

Color

Background

Coloured Seamless

Context

Advertising Campaign