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Model Jesse Rinderknecht seated cross-legged wearing a white outfit, blue headscarf, and holding a rust orange and brown tote bag.

H&M H&M Atelier Summer 2026 2026

About

Captured for the H&M Atelier Summer 2026 collection by photographer Raffaele Cariou, model Jesse Rinderknecht sits cross-legged against a bright white studio backdrop. Styled by Sara Moeller, the model wears an oversized off-white ensemble paired with a blue dyed headwrap and holds a large rust-orange and deep brown canvas tote bag. Matt Mulhall provides natural grooming with long hair resting over the shoulders. The composition utilizes high-key lighting across a mosaic patterned floor ground plane.

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Background

White Seamless
Residential Building

Context

Advertising Campaign