H&M H&M Atelier Summer 2026 2026

Description

A top-down still life view showcases a folded white textile scarf featuring an abstract gradient blue grid pattern. Shot by photographer Raffaele Cariou with fashion styling by Sara Moeller for the H&M Atelier Summer 2026 collection. The delicately draped fabric displays fine corner tassels and a brand label against a dark, textured surface.

Style

Vertical, Commercial, Tactile

Techniques

Soft Light

Industries

Bags & Accessories

Color

Background

Concrete Texture

Context

Advertising Campaign