HERO USA Things That Choose You 2026

Description

This commercial product still life for HERO USA features a striking red handbag with black leather trim and a chain detail, positioned centrally on a seating element completely swathed in crinkled, glossy bright blue plastic sheeting. The composition is set against a minimalist neutral wall background, creating high chromatic contrast between the vivid red bag and the surrounding electric blue material. Photographed by Andrés Jaña with fashion styling by Zach Mauer, the clean studio framing highlights the tactile textures of the smooth bag surface versus the reflective, crinkled plastic folds. The image forms part of the editorial project Things That Choose You, emphasizing sculptural product presentation and bold color blocking.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

White Seamless

Context

Advertising Campaign