Helbers Brand Identity 2016

Description

This macro photograph captures a close-up detail of printed collateral for the Helbers brand identity project. Layered white paper sheets sit atop a dark grey textured cover stock, featuring a precise vertical orange marker line. The shallow depth of field emphasizes the tactile qualities of the paper stocks and finishing details. Natural directional light highlights the fine grain and edges of the stacked materials. The minimalist composition focuses entirely on physical printcraft and graphic design execution.

Style

Artistic, Horizontal, Clean, Tactile

Techniques

Macro, Natural light

Color

Context

Editorial