Helbers Brand Identity 2016

About

This brand identity image showcases a dark black paper clothing tag resting on a textured stone or concrete surface. The Helbers brand name is debossed in the center of the tag with clean serif typography, catching subtle highlights. The composition is a tight, shallow depth-of-field product shot that emphasizes the tactile quality of the paper stock and the precision of the debossed lettering. Soft ambient lighting highlights the fine grain of both the background material and the tag.