Brand
ProjectSocial off Socials
Heineken Social off Socials 2025
Associated creatives
Tags
Description
This commercial video for Heineken features a man with a mustache walking across an abandoned city highway, holding a smartphone and looking around an empty urban landscape. The cinematic framing captures a desolated city environment with cars left parked across the lanes under an overcast sky. The subject wears a dark jacket and white shirt, holding a modern phone displaying social media interfaces. The post-production grading applies a desaturated, muted color palette that enhances the atmospheric tone of the scene.