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  • ·Heaven by Marc Jacobs Spring 2024 campaign with Grimes
BrandHeaven by Marc Jacobs
ProjectSpring 2024 Ad Campaign
Grimes on a tire swing holding a knife against a dark background for Heaven by Marc Jacobs Spring 2024 campaign

Heaven by Marc Jacobs Spring 2024 Ad Campaign 2024

Associated creatives

Ava Nirui
Ava NiruiHeaven by Marc Jacobs Creative Director
Zamar Velez
Zamar VelezPhotographer
Solange
SolangeModels
Ice Spice
Ice SpiceModels
Grimes
GrimesModels
and Hayley Williams
and Hayley WilliamsModels
Danielle Emerson
Danielle EmersonStylist
Evanie Frausto
Evanie FraustoHair
Karina Milan
Karina MilanMakeup
Lottie
LottieMakeup
and Miguel Ramos
and Miguel RamosMakeup
Alycia Cohen
Alycia CohenProducer

Tags

grimes on tire swinggrimestire swingwoman holding knifewoman holding knife on swingblonde womanblonde woman on swingholding knife

Description

This striking portrait features musician Grimes seated on a hanging tire swing while holding a knife, captured for the Heaven by Marc Jacobs Spring 2024 ad campaign. Photographed by Zamar Velez with styling by Danielle Emerson, the scene is set against a dark, low-key background with a textured, debris-strewn ground below. Grimes wears layered dark apparel with fishnet details, complemented by dramatic hair by Evanie Frausto and makeup by Karina Milan, Lottie, and Miguel Ramos. The high-contrast lighting highlights her flowing blonde hair and intense expression, creating a cinematic and rebellious mood characteristic of the brand's aesthetic.

Style

Editorial, Vertical, Moody, Matte

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

Black Seamless

Context

Advertising Campaign