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  • ·Hayley Williams for Heaven by Marc Jacobs Campaign
BrandHeaven by Marc Jacobs
ProjectSpring 2024 Ad Campaign
Hayley Williams wearing red sunglasses and a patterned knit sweater with red and blue stripes.

Heaven by Marc Jacobs Spring 2024 Ad Campaign 2024

Associated creatives

Ava Nirui
Ava NiruiHeaven by Marc Jacobs Creative Director
Zamar Velez
Zamar VelezPhotographer
Solange
SolangeModels
Ice Spice
Ice SpiceModels
Grimes
GrimesModels
and Hayley Williams
and Hayley WilliamsModels
Danielle Emerson
Danielle EmersonStylist
Evanie Frausto
Evanie FraustoHair
Karina Milan
Karina MilanMakeup
Lottie
LottieMakeup
and Miguel Ramos
and Miguel RamosMakeup
Alycia Cohen
Alycia CohenProducer

Tags

Hayley WilliamsHayley Williams wearing patterned knit sweaterHayley Williams in red sunglasseswoman wearing patterned knit sweaterwoman in red sunglassespatterned knit sweaterred sunglasses

Description

Hayley Williams appears in the Spring 2024 ad campaign for Heaven by Marc Jacobs, photographed by Zamar Velez with styling by Danielle Emerson. She wears a fitted, long-sleeve knit sweater featuring repeated typographical text across horizontal stripes of pink, purple, and burgundy, paired with bold red sunglasses. Her short reddish-orange hair is styled in a textured fringe, and she bites playfully on the extended cuff of her sleeve. The interior setting features striking red-and-white tiled walls patterned with white crosses, alongside ceiling artwork incorporating heart motifs. The lighting is direct and warm, accentuating the vibrant textures of the knitwear against the distinctive tiled background.

Style

Editorial, Vertical, Saturated, Retro

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Burgundy (40%)
Violet (30%)
Hot Pink (30%)

Context

Advertising Campaign