Hamran Brand Identity 2020

Description

This typographic specimen showcases the custom serif alphabet designed by Studio Oker as part of the brand identity project for Hamran. The display features uppercase and lowercase letterforms including specialized characters, numerals from zero through nine, and punctuation marks. Arranged cleanly against a neutral background, the high-contrast letterforms highlight elegant bracketed serifs and refined proportions. The layout serves as a comprehensive reference sheet for the brand's bespoke typography system.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography, Vector

Color

Background

Paper Texture

Context

Advertising Campaign