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  • ·Hailey Bieber in Alaïa Summer/Fall 2026 Campaign
Hailey Bieber posing in a vibrant yellow sleeveless high-neck dress with high leg slits while leaning against a glass table.

Alaïa Alaïa Summer/Fall 2026 Archetypes Ca ... 2026

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Hailey Bieber poses leaning against a wide glass and steel table for the Alaïa Summer/Fall 2026 Archetypes campaign, creative directed by Pieter Mulier and photographed by Tyrone Lebon. Styled by Aleksandra Woroniecka, she wears a form-fitting chartreuse yellow-green sleeveless gown with a high mock neckline, dramatic twin front slits, and draped panels. The minimal studio interior setting features clean white walls and a smooth grey concrete floor, emphasizing the sharp structural styling, delicate gold earrings, and white strappy thong sandals.

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Advertising Campaign