BrandAlaïa

Alaïa Alaïa Summer/Fall 2026 Archetypes Ca ... 2026
Associated creatives
Tags
Description
Model Hailey Bieber poses in profile against a pure white studio backdrop for the Alaïa Summer/Fall Archetypes campaign, photographed by Tyrone Lebon with creative direction by Pieter Mulier. She wears a black sleeveless fringe top paired with a sculpted black leather Alaïa handbag featuring subtle gold lettering and metallic ring hardware. Her styling includes a dark transparent cuff bracelet, slicked-back dark hair styled into a sleek ponytail, and neutral, understated makeup. The composition is minimalist and clean, illuminated with soft, even studio lighting that emphasises the dark textures of the leather and fringe.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Jet Black (80%)
Background
White Seamless
Context
Advertising Campaign








