Logo
  • Home
  • ·Media
  • ·Hailey Bieber for Alaïa Archetypes Campaign
Hailey Bieber holding a black leather Alaïa handbag and wearing a black fringe top against a solid white studio background.

Alaïa Alaïa Summer/Fall 2026 Archetypes Ca ... 2026

Associated creatives

Tags

Description

Model Hailey Bieber poses in profile against a pure white studio backdrop for the Alaïa Summer/Fall Archetypes campaign, photographed by Tyrone Lebon with creative direction by Pieter Mulier. She wears a black sleeveless fringe top paired with a sculpted black leather Alaïa handbag featuring subtle gold lettering and metallic ring hardware. Her styling includes a dark transparent cuff bracelet, slicked-back dark hair styled into a sleek ponytail, and neutral, understated makeup. The composition is minimalist and clean, illuminated with soft, even studio lighting that emphasises the dark textures of the leather and fringe.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

White Seamless

Context

Advertising Campaign