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Brand
Gucci
ProjectThe Art of Silk
Model wearing a blue printed silk headscarf and a black one-shoulder dress against a dark blue background.

Gucci The Art of Silk 2026

Associated creatives

Demna
DemnaDesigner
Demna
DemnaCreative Director

Tags

east asian womanwoman in silk headscarfsilk headscarfpatterned headscarfblue headscarfblack one shoulder dressone shoulder dressdraped black dress

Description

A studio fashion portrait for Gucci's The Art of Silk project. An East Asian female model poses with hands placed at her waist, wearing a black one-shoulder draped dress and a vibrant blue and yellow patterned silk headscarf tied across her forehead. The shot features soft, directional studio lighting set against a solid navy blue backdrop.

Style

Editorial, Vertical, Clean, Polished

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Cobalt (20%)

Background

Coloured Seamless, Gallery

Context

Advertising Campaign