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BrandGucci
ProjectSpring 2024 Eyewear Ad Campaign
Close-up portrait of a woman wearing black sunglasses and a grey hoodie outdoors against a blurred urban street backdrop.

Gucci Spring 2024 Eyewear Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
David Sims
David SimsDirector
Riccardo Zanola
Riccardo ZanolaArt Director
David Sims
David SimsPhotographer
Ni Ni
Ni NiModels
Alia Bhatt
Alia BhattModels
Max Wagner
Max WagnerModels
and Vittoria Ceretti
and Vittoria CerettiModels
Alastair McKimm
Alastair McKimmStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

woman wearing sunglasseswoman wearing black sunglassesblack sunglassessunglasseswoman in grey hoodiegrey hoodiehoodiewoman portraitfemale model

Description

This portrait from the Gucci Spring 2024 eyewear campaign features a model captured by photographer David Sims. The subject wears dark black sunglasses and a casual grey hoodie, with subtle hoop earrings visible. The background depicts a soft-focus urban street scene under natural daylight. The image is part of the brand's seasonal advertising campaign directed by Sabato De Sarno, with art direction by Riccardo Zanola and styling by Alastair McKimm.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Eyewear

Color

Medium Grey (60%)
Jet Black (40%)

Background

Street

Context

Advertising Campaign