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  • ·Gucci Spring 2024 Eyewear Ad Campaign Portrait
BrandGucci
ProjectSpring 2024 Eyewear Ad Campaign
Close-up portrait of a woman wearing black cat-eye glasses and a white ribbed tank top against an urban background.

Gucci Spring 2024 Eyewear Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
David Sims
David SimsDirector
Riccardo Zanola
Riccardo ZanolaArt Director
David Sims
David SimsPhotographer
Ni Ni
Ni NiModels
Alia Bhatt
Alia BhattModels
Max Wagner
Max WagnerModels
and Vittoria Ceretti
and Vittoria CerettiModels
Alastair McKimm
Alastair McKimmStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

woman wearing cat eye glasseswoman wearing glassescat eye glassesblack cat eye glassesblack glassesglasseswhite tank topribbed tank toptank topwoman in white tank top

Description

This portrait is part of the Gucci Spring 2024 eyewear ad campaign, captured by photographer David Sims with creative direction by Sabato De Sarno and art direction by Riccardo Zanola. The image features a woman in close-up wearing prominent black cat-eye glasses and a white ribbed tank top. Her dark hair frames her face as she gazes to the side with a calm expression. The lighting has a warm, natural quality with subtle lens flare effects across the frame, highlighting the texture of her hair and the glossy finish of the eyewear frames against an urban street background.

Style

Editorial, Vertical, Warm, Grainy

Techniques

Natural light

Industries

Eyewear

Color

Pure White (30%)
Jet Black (70%)

Background

Street

Context

Advertising Campaign