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Tennis player Jannik Sinner wearing an off-white tailored suit against a split green and red background for Gucci.

Gucci The Original Sinner 2026 Campaign 2026

Associated creatives

Tags

Description

Professional tennis player Jannik Sinner stars in Gucci's 'The Original Sinner 2026 Campaign', photographed by Paul Kooiker with styling by Joseph Ecorchard. Sinner poses in a sculptural stance wearing an off-white tailored blazer, matching wide-leg trousers, and white dress shoes. The minimalist studio setting features a sharp vertical split backdrop of deep green and saturated red, complemented by directional studio lighting. Prominent white serif typography reading 'GUCCI MADE IN ITALY' spans across the lower-center frame.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Off-White (80%)

Background

Coloured Seamless

Context

Advertising Campaign