BrandGucci

Gucci The Original Sinner 2026 Campaign 2026
Associated creatives
Tags
Description
Professional tennis player Jannik Sinner stars in Gucci's 'The Original Sinner 2026 Campaign', photographed by Paul Kooiker with styling by Joseph Ecorchard. Sinner poses in a sculptural stance wearing an off-white tailored blazer, matching wide-leg trousers, and white dress shoes. The minimalist studio setting features a sharp vertical split backdrop of deep green and saturated red, complemented by directional studio lighting. Prominent white serif typography reading 'GUCCI MADE IN ITALY' spans across the lower-center frame.
Style
Vertical, Commercial, Clean, Graphic
Techniques
Typography
Industries
Luxury Fashion Houses
Color
Off-White (80%)
Background
Coloured Seamless
Context
Advertising Campaign


