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  • ·Gucci La Famiglia ad campaign portrait by Catherine Opie
Man wearing aviator sunglasses, black suit jacket, blue shirt, and burgundy tie against a plain backdrop.

Kit Butler, Models,

Associated creatives

Tags

Description

This portrait for the Gucci La Famiglia 2026 ad campaign was photographed by Catherine Opie with creative direction by Mau Morgó and Demna. A male model is depicted wearing a dark black suit jacket with subtle monogram texturing, paired with a light blue button-down shirt and a deep burgundy tie secured with a silver tie clip. He wears tinted aviator sunglasses with a subtle logo pattern across the lenses and accessorizes with a gold signet ring, a wristwatch with a metallic bracelet, and a small lapel pin. The composition is captured against a neutral, plain background with clean studio lighting highlighting the tailored garments and polished accessories.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Sky Blue (30%)
Burgundy (20%)

Background

White Seamless

Context

Advertising Campaign