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Model in monogram patterned trench coat and matching boots wearing dark sunglasses and headscarf against a grey studio backdrop.

Gucci Gucci La Famiglia 2025 Collection 2025

About

This portrait for the Gucci La Famiglia 2025 collection features a model standing centrally against a seamless grey studio background. The subject wears a long trench coat and matching knee-high boots covered in a distinct geometric monogram pattern, accompanied by dark sunglasses and a tied headscarf. A structured handbag in a matching finish is held in one hand, extending the coordinated aesthetic. The lighting is soft and directional, casting subtle shadows on the floor. Captured by photographer Catherine Opie with styling by Demna, hair by Guido Palau, and makeup by Sam Visser.

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Background

Grey Seamless

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Advertising Campaign