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  • ·Gucci Horsebit Fall 2026 Watch Campaign by Carlijn Jacobs
BrandGucci
ProjectHorsebit Fall 2026 Ad Campaign
Close-up of a woman wearing a tailored cream blazer, showcasing a silver horsebit watch and holding a fine silver chain necklace.

Gucci Horsebit Fall 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Baron & Baron
Baron & BaronAgency
Carlijn Jacobs
Carlijn JacobsPhotographer
Marie Chaix
Marie ChaixStylist
Olivier Schawalder
Olivier SchawalderHair
Janeen Witherspoon
Janeen WitherspoonMakeup

Tags

silver horsebit watchhorsebit watchsilver watchluxury watchsilver pendant necklacehorsebit necklacesilver necklacecream blazeroff white blazertailored blazer

Description

A close-up fashion photograph for the Gucci Horsebit Fall 2026 ad campaign, photographed by Carlijn Jacobs and styled by Marie Chaix with creative direction by Demna. The frame highlights a silver Horsebit wrist watch with an oval dial and curved metallic links worn on the model's wrist, alongside a delicate silver horsebit pendant necklace held between fingers. She wears an off-white tailored blazer against a deep shadow backdrop, illuminated by focused, moody directional lighting that accentuates the polished metallic finish and skin tones.

Style

Vertical, Commercial, Moody, Polished

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Cream (50%)
Off-Black (30%)
Silver (metallic) (20%)

Background

Black Seamless

Context

Advertising Campaign