BrandGucci

Carlijn Jacobs, Paris
Associated creatives
Tags
Description
A close-up campaign photograph for the Gucci Horsebit Fall 2026 jewellery collection, photographed by Carlijn Jacobs with creative direction by Demna. The composition centers on a polished yellow gold Horsebit pendant encrusted with pavé diamonds, suspended from a fine link chain running horizontally across the upper frame. In the softly focused background, a model's parted lips are painted in a deep, glossy crimson red. The lighting is direct and dramatic, producing brilliant highlights across the polished metal curves and diamond facets.
Style
Vertical, Commercial, Sensual, Moody, Glossy
Techniques
Macro
Industries
Jewellery
Color
Gold (50%)
Crimson (30%)
Context
Advertising Campaign




