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Brand
Gucci
ProjectHorsebit Fall 2026 Ad Campaign
Extreme close-up of a gold Gucci Horsebit pendant set with pave diamonds resting against glossy red lips.

Marie Chaix,

Associated creatives

Demna
DemnaGucci Creative Director
Baron & Baron
Baron & BaronAgency
Carlijn Jacobs
Carlijn JacobsPhotographer
Marie Chaix
Marie ChaixStylist
Olivier Schawalder
Olivier SchawalderHair
Janeen Witherspoon
Janeen WitherspoonMakeup

Tags

gold horsebit pendanthorsebit pendantgold pendantdiamond horsebit pendantdiamond pendantgold necklacediamond necklacehorsebit necklace

Description

A close-up jewellery portrait created for the Gucci Horsebit Fall 2026 advertising campaign, photographed by Carlijn Jacobs and styled by Marie Chaix. The frame focuses tightly on a yellow gold Horsebit pendant pave-set with round brilliant diamonds, suspended on a fine link gold chain. Behind the pendant, a model's glossy deep crimson lips are slightly parted under soft, focused beauty lighting, creating a warm, polished contrast between high-shine precious metal and deep red tones.