ProjectGeneration Gucci Lookbook
Hejia Li, Model,
Associated creatives
DemnaDesigner
Riccardo Zanola
DemnaPhotographer
Anthony TurnerHair Stylist
Sam VisserMakeup Artist
Helena BalladinoCasting Director
Jussi VuorenlehtoCasting Director
Piergiorgio Del MoroCasting Director
Viola Di SanteCasting Director
Abdou ThiorAthlete
Achol KuirModel
Aida BuaratModel
Akolde MeenModel
Alex ConsaniModel
Alton MasonModel
Bede HarperModel
Bianca HuismanModel
Cao ChangModel
Cheikh Mara NiangModel
Chenyin QiModel
Diane ChiuModel
Diya ZhangModel
Dongliang HeModel
Elina GunawardenaModel
Elsa HoskModel
Emm ArrudaModel
Emma KochModel
Estelle MarlowModel
Finn FarrellModel
Francois DeaconuModel
GabbrietteModel
Gabby DobbinsModel
Gloria MariaModel
Hejia LiModel
Henry RankModel
Kai WijersModel
Keny SalgadoModel
Keygon BaxterModel
Khadim SockModel
Loic PaulmierModel
Mack KarpesModel
May Li WescottModel
Michael OderModel
Mimi DeyModel
Rayssa RicardoModel
Reece NelsonModel
Reen KgModel
Roman StubrinModel
Sam DavisModel
Sharon GenishModel
Tetiana MarchukModel
Tongtong ChenModel
Meredith DuxburyContent Creator
Sophia ÁlvarezSelf
Tags
Description
This portrait from the Generation Lookbook project for Gucci features a shirtless male model standing under a dramatic theatrical spotlight against a dark background. He wears dark sunglasses, dark trousers with striped side details, and carries a large monogram canvas duffel bag featuring the distinctive Gucci web stripe. The lighting creates a focused circular illumination on the floor and casts a prominent shadow behind the subject. The image highlights minimalist accessories and statement luxury luggage within a controlled studio environment.
Style
Vertical, Commercial, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Navy (60%)
Beige (40%)
Background
Black Seamless
Context
Advertising Campaign