Logo
  • Home
  • ·Media
  • ·Demna for Gucci Generation Gucci Campaign Editorial
BrandGucci
ProjectGeneration Gucci
Model with braided hair in dark visor sunglasses, glossy jacket, and black heels seated on a black pedestal against a black backdrop.

Gucci Generation Gucci 2026

Associated creatives

Demna
DemnaDesigner
Demna
DemnaPhotographer

Tags

black woman sitting on pedestalblack woman sittingwoman in black sunglassesblack visor sunglassesglossy bomber jacketbrown leather jacketpointed black heelsblack high heels

Description

Photographed and designed by Demna for the Generation Gucci project by Gucci, this studio portrait features a model seated atop a black cube pedestal. The styling centers around a high-shine dark brown jacket paired with slim black pants and pointed-toe high heels accented with gold hardware. Long micro-braids frame her face alongside oversized black shield visor sunglasses. Shot against a solid black seamless background, directional studio lighting casts defined highlights across the glossy textures and silhouette.

Style

Vertical, Commercial, Moody, Minimalist

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Espresso (40%)

Background

Black Seamless

Context

Advertising Campaign