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BrandGucci
ProjectGeneration Gucci
Model seated on a black block in an all-black outfit with a crocodile shoulder bag against a black background.

Gucci Generation Gucci 2026

Associated creatives

Demna
DemnaDesigner
Demna
DemnaPhotographer

Tags

black woman sittingblack womanwoman sittingcrocodile leather shoulder bagcrocodile shoulder bagleather shoulder bagblack button down shirtblack blouseblack stiletto pumpspointed toe heels

Description

A low-key studio photograph for Gucci's Generation Gucci project, shot and designed by Demna. A model with short cropped hair sits poised on a black geometric block against an all-black studio backdrop. She wears a tailored long-sleeve black button-up blouse, a fitted dark skirt, and pointed-toe black stiletto pumps with gold hardware accents. Cradled over her forearm is a glossy dark crocodile-embossed shoulder bag, complemented by a statement cuff bracelet and delicate jewelry.

Style

Editorial, Vertical, Moody, Polished

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (80%)
Espresso (20%)

Background

Black Seamless

Context

Advertising Campaign