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Brand
Gucci
ProjectEyewear Fall 2023 Ad Campaign
Close-up portrait of two models wearing black Gucci eyeglasses against a vibrant blue studio backdrop

Gucci Eyewear Fall 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Petronio Associates
Petronio AssociatesAgency
Ezra Petronio & Lana Petrusevych
Ezra Petronio & Lana Petrusevych
Alasdair McLellan
Alasdair McLellanPhotographer & Director
Ni Ni
Ni NiModels
Joakim Seger
Joakim SegerModels
and Mathilda Gvarliani
and Mathilda GvarlianiModels
Elodie David Touboul
Elodie David TouboulStylist
Paul Hanlon
Paul HanlonHair
Thomas de Kluyver
Thomas de KluyverMakeup
Giovanna Martial
Giovanna MartialSet Designer
“Can You Picture Yourself”  Written by J. Creature and T. Chirchiglia
“Can You Picture Yourself”  Written by J. Creature and T. ChirchigliaMusic  
Performed by Tony Church and The Crusade
Performed by Tony Church and The CrusadeMusic  

Tags

two models wearing glassestwo modelsmodels wearing glassesblack Gucci eyeglassesGucci eyeglassesblack eyeglasseseyeglasses

Description

This portrait from the Gucci Eyewear Fall 2023 advertising campaign features a close-up composition of two models posed closely together against a solid blue backdrop. Both individuals wear thick-rimmed black optical frames from Gucci, highlighting polished acetate construction and subtle branding on the temples. The lighting is clean and direct, emphasizing sharp facial features and detailed textures in the dark garments and patterned fabric. The photograph was captured by Alasdair McLellan with styling by Elodie David Touboul.

Style

Editorial, Vertical, Warm, Clean

Industries

Eyewear

Color

Jet Black (60%)

Background

Solid Colour

Context

Advertising Campaign