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BrandGucci
ProjectEyewear Fall 2023 Ad Campaign
Close-up portrait of two models wearing black Gucci eyewear against a solid blue background

Gucci Eyewear Fall 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Petronio Associates
Petronio AssociatesAgency
Ezra Petronio & Lana Petrusevych
Ezra Petronio & Lana Petrusevych
Alasdair McLellan
Alasdair McLellanPhotographer & Director
Ni Ni
Ni NiModels
Joakim Seger
Joakim SegerModels
and Mathilda Gvarliani
and Mathilda GvarlianiModels
Elodie David Touboul
Elodie David TouboulStylist
Paul Hanlon
Paul HanlonHair
Thomas de Kluyver
Thomas de KluyverMakeup
Giovanna Martial
Giovanna MartialSet Designer
“Can You Picture Yourself”  Written by J. Creature and T. Chirchiglia
“Can You Picture Yourself”  Written by J. Creature and T. ChirchigliaMusic  
Performed by Tony Church and The Crusade
Performed by Tony Church and The CrusadeMusic  

Tags

woman wearing black eyeglasseswoman wearing eyeglassesblack eyeglasseseyeglassesman wearing black glassesman wearing glassesblack glassesglasses

Description

This portrait from the Gucci Eyewear Fall 2023 ad campaign features two models positioned closely together against a solid blue background. Both individuals wear thick black optical frames with distinct temple branding. The lighting is clean and soft, emphasizing the textures of their skin and hair. The woman on the left wears a dark patterned garment, while the man on the right wears a dark textured shirt. The image was photographed by Alasdair McLellan with creative direction by Sabato De Sarno.

Style

Horizontal, Commercial, Clean

Techniques

Soft Light

Industries

Eyewear

Color

Jet Black (30%)

Background

Solid Colour

Context

Advertising Campaign