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  • ·Kate Moss in Gucci 2026 Bag Campaign by Mert & Marcus
Kate Moss crouching in monogram thigh-high boots while holding a matching monogram tote bag with a white Gucci logo overlay.

Gucci Gucci 2026 Bag Campaign 2026

Associated creatives

Tags

Description

Supermodel Kate Moss stars in the Gucci 2026 Bag Campaign photographed by Mert & Marcus and styled by Dogukan Nesanir. Crouching in an all-over patterned setting, she wears monogram over-the-knee stiletto boots and displays a structured monogram canvas tote bag detailed with signature green and red webbing and brown leather accents. Large gold GG logo hoop earrings and dark smoky eye makeup complete the high-contrast studio look, set against a repeating monogram backdrop with prominent white brand typography across the center.

Style

Vertical, Commercial, Polished, Graphic

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Beige (50%)
Chocolate (20%)

Background

Typographic

Context

Advertising Campaign