Google Zoo Brand Identity 2018

Description

This graphic design project for Google Zoo showcases a structured grid of white geometric icons paired with descriptive text labels detailing project phases. The composition is arranged in a clean, uniform matrix against a solid black background. Each cell presents a distinct configuration of triangles and circles accompanied by process terminology like project kick off and stakeholder interviews. The minimalist aesthetic emphasizes systematic workflow and visual clarity.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Typography, Vector

Industries

Apps & Digital Platforms

Color

Background

Black Seamless

Context

Advertising Campaign