Glen Luchford, Videographer/Director, New York

Description

This outdoor fashion campaign image features a diverse group of models posing amongst rugged rocky terrain under an overcast sky. A woman seated on the right wears a light patterned dress with red tights and holds an accordion, accompanied by a zebra-print handbag with red straps. Nearby, a person with dark spiked hair sits in a studded leather jacket and dark trousers. In the background left, another figure carries a blue and yellow surfboard while a brown dog leaps across the rocks. Additional background figures are partially visible in the upper right. Large coral-pink typography spelling GUCCI is overlaid across the upper right sky. The lighting is natural and moody, capturing a raw, narrative-driven aesthetic characteristic of Glen Luchford's direction.

Style

Editorial, Horizontal, Gritty, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Mountain

Context

Advertising Campaign