Glen Luchford, Videographer/Director, New York

Description

An outdoor fashion campaign image directed by Glen Luchford, set against a backdrop of ancient stone ruins and a cloudy sky. In the foreground on the right, a blond woman wearing a red beret, black strapless top, blue skirt, and yellow tights poses dynamically with her arm raised while standing on the hood of a metallic blue car. To her left, three other figures stand and sit among the rocky terrain: a man wearing patterned overalls, a man in a yellow patterned shirt and dark trousers seated on a rock, and another figure standing further back near the ruins. The typography for the Gucci brand name appears in pale red across the upper right sky. The natural lighting and muted colour palette lend an editorial quality to the scene.

Style

Editorial, Horizontal, Retro

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Mountain

Context

Advertising Campaign