Gillette "Daniel" TVC 2025

About

This commercial video for Gillette titled Daniel TVC features a man standing on an urban rooftop overlooking a cityscape at dusk before transitioning into outdoor fitness and training scenes. The narrative follows a man working out on pull-up bars and exercising with children in an urban housing environment. The visual style is desaturated and cinematic, capturing raw street-level moments with natural light. The production was handled by Abelone Films GmbH and ARTUS interactive GmbH.