Marie-yan Morvan, Set Designer, New York

Description

This advertising campaign image for Getaround features a creative composite car made from different vehicle sections on a pale yellow background. A man interacts with a motorcycle loaded in the back, while a woman stands beside the car holding luggage, with balloons filling the middle section. Set design by Marie-yan Morvan organizes the surreal vehicle showcase with clean typography overhead and branding at the base. The vertical composition utilizes flat pastel colouring and high-key lighting to emphasize the commercial message.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Vehicle Rental & Rideshare

Color

Background

White Seamless

Context

Out of Home (OOH)