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BrandGentle Monster
ProjectOptical Collection 2024 Ad Campaign
Nana Komatsu bending backwards holding a telescope in Gentle Monster Optical 2024 campaign against a white backdrop.

Gentle Monster Optical Collection 2024 Ad Campaign 2023

Associated creatives

Hankook Kim
Hankook KimGentle Monster Creative Director
Ikidzfrmnowhere
IkidzfrmnowhereAgency
Yuann
YuannDirector
Hiroshi Manaka
Hiroshi ManakaPhotographer
Nana Komatsu and Shinichi Osawa
Nana Komatsu and Shinichi OsawaModels
Ayaka Endo
Ayaka EndoStylist
Tsubasa Dicky
Tsubasa DickyHair

Tags

nana komatsunana komatsu gentle monsterpink hairwoman with pink hairwoman bending backwardsacrobatic posegentle monster glassesoptical glasseseyeglassesmetallic telescopesilver telescope

Description

Japanese model and actress Nana Komatsu stars in the Gentle Monster Optical Collection 2024 advertising campaign, photographed by Hiroshi Manaka. Styled by Ayaka Endo with vibrant magenta-pink hair by Tsubasa Dicky, Komatsu balances in a dynamic backbend pose against a pure white backdrop. She wears clear optical eyeglasses alongside school uniform-inspired styling comprising a white collared shirt, striped necktie, black pleated skirt, and scrunch socks. In one hand, she extends a silver metallic telescoping tube directly toward the viewer.

Style

Vertical, Commercial, Clean, Graphic

Techniques

High-key

Industries

Eyewear

Color

Hot Pink (30%)
Jet Black (30%)
Pure White (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign