Garrigosa, Photographer, Sydney

Description

This conceptual advertising image captured by photographer Garrigosa depicts a woman emerging from the top of a large, heavy concrete cube resting on a dark concrete studio floor. The woman wears a burgundy long-sleeved shirt and rests her hands on the upper surface of the concrete block. Two small openings near the lower front of the block reveal the tips of shoes inside. Visible text on the right side of the frame reads CALL TO FIGHT AGAINST PARAPLEGIA along with contact details. The lighting is moody and directional, casting soft shadows across the textured surfaces and emphasizing the industrial weight of the concrete.

Style

Vertical, Cinematic, Moody, Gritty

Techniques

Low-key / chiaroscuro

Industries

Public Awareness

Color

Background

Concrete Texture

Context

Advertising Campaign, Out of Home (OOH)