BrandGap
ProjectFall 2026 Ad Campaign

Gap Fall 2026 Ad Campaign 2026
Associated creatives
Tags
Description
Shot by photographer Bjorn Loos for the Gap Fall 2026 Ad Campaign, models Inde Navarrette and Malcolm Todd pose playfully against a clean white seamless studio background. Creative directed by Calvin Leung and styled by Alastair McKimm, the wardrobe highlights casual streetwear styling, featuring a brown cropped long-sleeve top paired with relaxed khaki denim and a dark utility jacket over straight-leg workwear jeans. Soft, even studio lighting illuminates the composition, emphasizing dynamic, joyful movement and a warm, muted color palette.
Style
Horizontal, Commercial, playful, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Espresso (50%)
Taupe (30%)
Background
White Seamless
Context
Advertising Campaign
