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BrandGap
ProjectFall 2026 Ad Campaign
Black and white portrait of a shirtless young man wearing denim jeans against a plain studio backdrop.

Gap Fall 2026 Ad Campaign 2026

Associated creatives

Calvin Leung
Calvin LeungCreative Director
Tanu Muiño
Tanu MuiñoDirector
Bjorn Loos
Bjorn LoosPhotographer
Inde Navarrette and Malcom Todd
Inde Navarrette and Malcom ToddModels
Alastair McKimm
Alastair McKimmStylist

Tags

malcolm toddshirtless manshirtless man posingdenim jeansgrey denim jeansrelaxed fit jeansexposed waistband

Description

A black and white studio portrait from the Gap Fall 2026 Ad Campaign features model and musician Malcolm Todd. Todd poses shirtless against a seamless light backdrop with one hand resting on his shoulder and the other tucked into his pocket. He wears relaxed-fit denim jeans styled with an exposed elastic underwear waistband and a slim beaded necklace. The composition is vertically oriented with soft studio lighting that accentuates bodily form and garment texture.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Medium Grey (50%)
Charcoal (30%)

Background

White Seamless

Context

Advertising Campaign