RPA, Creative Agency, Los Angeles

Description

Four vertical advertising posters are mounted side by side on a solid green wall outdoors, with a skyline of city buildings visible across the top edge. The posters display creative food sculptures and bold typography conveying a local campaign message. The first poster on the left features a Statue of Liberty figure constructed entirely from fresh vegetables, fruit, and greens against a white background, accompanied by a small company logo. The second poster displays bold white capital text on a solid green background, reading real food that's real new york, with a logo positioned at the base. The third poster presents a yellow taxi cab sculpted from sliced citrus, blueberries, and other produce on a white background, topped with a taxi sign. The fourth poster mirrors the typography style of the second, featuring white text on a vibrant orange background. The ground below the wall is light-colored concrete with small patches of dry weeds.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

3D render / CGI

Industries

Grocery

Color

Background

Residential Building

Context

Out of Home (OOH)