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BrandFrench Connection
ProjectSS26 Campaign
Model in blue lace dress and white cap standing on a golf course holding a club for French Connection SS26 campaign

French Connection SS26 Campaign 2026

Associated creatives

Nick Scaife
Nick ScaifePhotographer
Jhenyfy Muller
Jhenyfy MullerDirector
Gemma Hayward
Gemma HaywardFashion Editor/Stylist
Joanna Banach
Joanna BanachMakeup Artist
Lewis Waters
Lewis WatersCasting Director
Luke Taylor
Luke TaylorProducer
Julia Meseguer
Julia MeseguerModel
Tina Diedhiou
Tina DiedhiouModel

Tags

woman in blue lace dressblue lace dresslace dresswoman wearing white capwhite capholding golf clubgolf club

Description

French Connection presents an outdoor editorial for their SS26 campaign, photographed by Nick Scaife and directed by Jhenyfy Muller. The image features a model wearing a blue and navy lace midi dress with contrasting dark trim, paired with a white cap and holding a golf club. Set against the wide expanse of a rolling green golf course under a soft overcast sky, the scene is styled with clean natural lighting and refined sportswear aesthetics. Fashion styling is led by Gemma Hayward, with makeup by Joanna Banach and casting by Lewis Waters.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Golf

Color

Navy (50%)
Sky Blue (50%)

Background

Park

Context

Advertising Campaign