French Connection SS26 Campaign 2026

Description

This image from the French Connection SS26 Campaign, photographed by Nick Scaife and directed by Jhenyfy Muller, captures a model on a sandy beach next to the ocean. The main subject, styled by Gemma Hayward, wears a long sleeveless halter dress featuring a gradient sunset print and gold bracelets, holding a tall white and dark-trimmed surfboard. In the foreground right, another person is partially visible wearing a dark top and denim. Natural daylight illuminates the scene, highlighting the textures of the sand and the water in the background.

Style

Editorial, Vertical, Negative Space

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign