Fredrik Brodén, Photographer, New York

Description

A dynamic studio photograph by Fredrik Broden captures a man captured mid-air in a high-energy leap. The subject wears an olive green hooded sweatshirt with drawstrings and matching olive green athletic shorts, paired with light-coloured trainers. He pulls up his hood with both hands while gazing downwards with a focused expression. The background features a striking geometric composition with a solid blue vertical stripe on the left, a tan wall on the right, a large vibrant orange circular backdrop, and a yellow-and-blue striped platform in the foreground. A white logo mark appears in the upper left corner of the blue section. The lighting is bright and even, highlighting the clean lines and primary colour contrasts of the studio set.

Style

Vertical, Commercial, Action, Clean, Graphic

Techniques

High-speed / freeze

Industries

Sportswear

Color

Background

Set-dressed

Context

Advertising Campaign