Floorplan Brand Identity 2020

Description

An outdoor urban photograph captured by Emile Guillemot showcasing brand identity posters for Floorplan pasted across a wooden construction hoarding. The central poster display features bold typographic text alongside symmetrical imagery of concrete block structures on a pebbled shore. To the left, vibrant graffiti with a cartoonish monster head adds a contrasting street-art element. In the background, multistory city buildings rise beneath a pale, overcast sky. The natural daylight illuminates the textured paper posters and the weathered wooden surface.

Style

Editorial, Horizontal, Commercial, Clean

Techniques

Natural light, Spray paint / graffiti

Industries

Enterprise & B2B Software

Color

Background

Street

Context

Advertising Campaign, Out of Home (OOH)