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BrandFialure
ProjectBrand Identity
Two white documents with black printed text and handwritten headings for Fialure brand identity against black background

Fialure Brand Identity 2019

Associated creatives

Actual Source
Actual SourceGraphic Design

Tags

fialure brand identityfialure brandbrand identityidentity documentsline sheetletter document

Description

Two white paper documents featuring black typewriter-style text and handwritten headings are displayed against a solid black background as part of the Fialure brand identity project. The document on the left is a letter addressed to Jan Hor〙k, thanking him for his contribution and mentioning a new Fialure typeface. The document on the right is a line sheet detailing items including stool, table tray, and side table, with contact information for August and Christine Petersen. The layout employs a minimalist aesthetic combining clean typography with expressive script headers.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Pure White (50%)
Jet Black (50%)

Background

Black Seamless

Context

Advertising Campaign